The business development and advisory service was set up by Reliance to equip its target customers with the business, financial and technical skills necessary to grow their businesses.

The aims of the BDAS, include:

• Training entrepreneurs on fundamental business skills
• Building capacity to allow and encourage more people to become entrepreneurs
• Equipping individuals with the business skills necessary to gain a better understanding of the financial aspects of their businesses which in turn will result in greater bargaining power towards their suppliers and enable them to increase their profit margins.
• Giving entrepreneurs, a greater understanding of their business, enabling them to identify and concentrate on aspects which are the most profitable and least profitable.