“is to be the most dominant, efficient and profitable Microfinance provider in The Gambia”.

Our Mission

“is to deliver innovative, value added products and unrivalled services to our customers using state of the art technology in an environment conducive to promoting strong organizational culture and values which enable us to attract, nurture and retain talented staff.  We will uphold the principles of good corporate governance and implement effective risk management systems with a firm commitment to delivering sustainable and competitive returns to our shareholders while changing lives in the communities we serve”.

Values

 The manner in which we conduct business with our customers, regulators, and other stakeholders will be governed by our corporate values namely:

 Creativity – we shall continually innovate and seek new alternatives and solutions to deliver exceptional value to our customers;

 Approachability – we shall engage with our customers and employees on the basis of an open-door policy, first name basis with an appearance that make us easily identifiable with to our clients;

 Reliability – we shall never let our clients down based on our obligations and will communicate our decisions within the shortest time possible to them;

 Professionalism – we are bound by the codes of our professional at the industry, company, departmental, team and individual levels to conduct ourselves in conformance of the highest standards of excellence;

 Ethics – we shall conduct our business guided by the principle of “doing the right thing” for our customers, our company, our shareholders and the community at large;

 Teamwork – our actions individually will always be channeled towards the achievement of the goal of the Company which shall always take precedents over the needs of the individual.

 The above translate into the mnemonic CARPET which is fundamental to our service philosophy of delivering the RED CARPET treatment to all our customers regardless of their status, tribal affiliations, race or creed.